Introduction
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Brick One - Why Should I Focus on a Senior Based Business?
Brick Two - Who is My Senior Client?
Brick Three - Senior Community Partners
Brick Four - Building Your Team
Brick Five - Referral Sources
Brick Six - Creating a Seminar
Brick Seven - Client Communications
Brick Eight - Marketing & Branding
Brick Ten - Important Takeaways
"Ask Us" Brick
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The "Ask Us" Brick - How it works
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Creating a senior community marketing plan
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Competing with large agencies
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Should I have my own business for downsizing and staging for my clients?
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Should I offer a senior discount to my clients?
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Will I lose my current client base which I have built up over many years by branding myself as a senior business?
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How long will it take to build up my senior based business so that it is profitable and consistent?
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Which prospects are most productive/responsive/lucrative - CCRCs, Independent Living, Assisted Living, or Memory Care?
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I've been working to build relationships with senior living communities for real estate referrals to me. I have met with a number of senior living communities, and most have agreed that using my services is a good idea. They have also stated their intentions to refer business to me. I started establishing these relationships in mid-March of this year, but no business is being generated from them yet. How do you follow up effectively to get these communities to fulfill their stated intentions? I don't know if this is COVID related or not, but I expected some transactions by now.
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If you receive a referral from a marketing director and you call that client and they ask do I know of more senior living they could tour - what do you say or do? I did refer to other communities - and they did go elsewhere - the marketing director not happy - but we made amends. What would you do?
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What I experience is if a client is not ready to list for 2- 3 months and not wanting to do a contract with me I do not give them my vendors until they do. I feel they need to get started before we actually get the home on the market but know if I give my professional team to them before we have a contract they could easily go with another agent? How do you handle that?
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Can you provide some questions when emailing senior facilities? I listened to your seminar today and you spoke about questions such as How are you working with your potential residents (waiting lists) and How are you providing tours ETC
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I think you previously said that Assisted Living communities were better prospects than Independent Living. Why do you feel that way? I'm asking because that seems a little counter-intuitive. Aren't almost all Independent Living prospects coming out of homes to sell, while most Assisted Living people are coming from hospitals and rehab centers, with no home to sell?
